The Cornwall brand
Cornwall is special — all of us who live and work here know that, and it’s the starting point from which our thinking about the Cornwall Brand has flowed.
But perceptions of people and businesses outside the county haven’t always kept pace with changing realities. Many still see Cornwall as just a beautiful place to relax, and don’t associate it with world-class products and services. We need to change this one-dimensional perception, without losing sight of our unique history and superb natural environment. The Cornwall brand is a powerful tool that will help us do this.
How has the Cornwall brand been developed?
The most credible brands
are not conjured out of
thin air, but are firmly
rooted in experience. To
identify the qualities that make Cornwall
stand out, we’ve talked
in depth with leading businesses
across key sectors of our economy. The outcome
is a brand story and brand marque that vividly
express these qualities.
Now it’s time to
roll out the Cornwall brand,
working with partners who
embody the best that Cornwall
has to offer.