Is it possible to make people, or
businesses, follow a set of guidelines?
We can encourage people to work together
to change Cornwall’s image — especially
if they can see how they will benefit from
this change.
How would my business benefit
from this new approach?
If the messages coming out from Cornwall
sound like a choir rather than a cats’ chorus,
your customers are more likely to be
persuaded by them.
Isn’t this all too much trouble
for a small business or a fragmented sector?
It would certainly be a tall order if you had
to do it all on your own! Which is why we’re
providing materials to help businesses do this,
and encouraging them to work with their sector
organisations to see what succeeds best.
What difference will all this
make to Cornwall in the long run?
Think of Switzerland, Taiwan, New Zealand...
Each has a distinctive reputation that
makes a huge difference to its economic
performance. Improving Cornwall’s
reputation will encourage more successful
business and a stronger local economy.