This all sounds very difficult — will
I be in trouble for getting it wrong?
How a company promotes itself is always
up to that company. All we’re asking
people to do is to help us make sure that
Cornwall itself is more effectively promoted.
We’re here to help, not to criticise.
What sort of help can I get?
Printed materials and this website are
available for information, supported by
advice from the Brand Development Team
at Cornwall Enterprise.
Is there a logo I have to use?
A brand marque is available for use, which we’ve
called the ‘blaze marque’. But it’s
worth remembering that the strength of successful
brands is in what they stand for, rather than
the ‘badge’ they wear. The badge helps
customers recognise brands quickly and make appropriate
choices.
What’s the purpose of the
blaze marque?
Its role is to act as an distinctive
emblem that will help build consistent
recognition for Cornwall and all that
it represents, wherever we are in the
world and whatever our area of expertise.