Why do I need a Licence?
Because we want to make sure that the blaze
marque is aligned with authentic, forward-thinking
companies and organisations offering top-quality
products and services. As well as protecting
day-to-day use of the marque, the Licence
Agreement ensures that your marketing activity
is not comprised by misuse elsewhere.
How will using a new logo change customers’ ideas
about Cornwall?
On its own a logo can’t do this. It’s
more important that we talk about Cornwall
in a new, more consistent way, linking the
logo to this new way of communicating when
we present the Brand — as a quick visual
reminder, if you like.
How can we all talk about Cornwall in
the same way when we produce everything from
fine art to pharmaceuticals?
If we’re clear about what Cornwall stands
for, we can express those values no matter what
we produce. To help do this, we’ve identified
distinctive but clearly linked brand messages
for each key sector — you’ll find
these in About
our brand.