Do customers around the world have
the same image of Cornwall as those in
the UK?
Awareness of what’s going on in Cornwall
is actually pretty low even in the UK,
so perceptions around the globe are likely
to be even less accurate. Europe offers
Cornwall access to exciting new markets,
and Cornwall’s culture can be used
to stimulate interest — but more
research is needed in this area.
Who’s leading the new approach
to Cornwall Brand development?
Cornwall County Council, via the Brand
Development Team at Cornwall Enterprise.
Don’t the views of customers have
to be paramount?
Customers need to be at the heart of any brand
development, but Cornwall’s external brand
should reflect its internal identity — or
it won’t stand for anything that people
value.
What happens if we do nothing?
Cornwall may continue to be seen as somewhere
that works well as a holiday destination,
but it won’t be taken as seriously as
it should be in other areas. Which means its
businesses may not command the sales or prices
for their products that they should. And that,
of course, would be bad for all of us.